Unique Font Pairings to Make Your Website Stand Out
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WHY FONT PAIRINGS MATTER
Fonts do a lot of heavy lifting on a website. Before anyone reads a single word, the fonts have already told them if you’re polished, playful, classic, or a little bit edgy. Get the pairing right and your whole site feels put together. Get it wrong and even great photos and copy can look a little off.
Squarespace comes loaded with a ton of fonts, but sometimes the one you’re picturing just isn’t in there. If that happens, don’t worry. You can add a custom font to your Squarespace site in a few minutes.
Below you’ll find six font pairings I love, with ideas for using each one in your headings, subheadings, and paragraphs. Once you’ve picked your fonts, have some fun with them. You can make your text outlined and transparent, add a highlight behind key words, or create an animated typing effect for a headline that grabs attention.
And if you’d rather hand the whole thing off, fonts and all, let’s talk about your site.
UPDATE: Here’s a great database of every Squarespace font (it’s free!), including which Squarespace fonts are also on Canva.
FONT PAIRING #1
Subheading: Brandon Grotesque
Heading: Bookmania
Paragraph: Brandon Grotesque
Brandon Grotesque is a clean, geometric sans-serif typeface known for its rounded corners and friendly, approachable feel. In fact, it’s the same font I use on my website for my heading text!
It pairs well with Bookmania, a serif font inspired by classic Bookman styles but with a modern twist, featuring swashes and ligatures that add character and elegance to headings. The all lower case letters look great as a heading.
Together, they create a balanced look where the modern simplicity of Brandon Grotesque complements the classic sophistication of Bookmania. This pairing is ideal for businesses that want a professional yet approachable aesthetic.
Ideal for: Creative agencies, lifestyle blogs, boutique shops
FONT PAIRING #2
Subheading: Proxima Nova
Heading: Trieste
Paragraph: Byington
Proxima Nova is a widely popular sans-serif font with a modern, versatile appeal. It also works well as a nice paragraph font, and I have used it on many websites I’ve designed.
Trieste brings a touch of elegance and high contrast with its refined serif design. Make your headings stand out by using all upper case text.
Byington, with its rounded serifs and traditional feel, offers excellent readability for longer text. This combination blends modern sensibilities with classic undertones, making it perfect for brands that aim to convey both sophistication and approachability.
The fonts create a dynamic hierarchy that guides the reader’s eye smoothly from headings to body text.
Ideal for: business Coaches, luxury product brands, professional services
FONT PAIRING #3
Subheading: Verlag
Heading: Fleur
Paragraph: Warnock Pro
Verlag is a geometric sans-serif with a clean, minimalist style that pairs beautifully with Fleur’s ornamental and decorative flair, adding a touch of artistry to the headings.
Warnock Pro, a versatile serif font, ties it all together with its classical proportions and excellent legibility, making it perfect for longer paragraphs.
This trio creates a refined and elegant aesthetic, balancing modern simplicity with artistic expression, making it ideal for high-end brands looking to leave a lasting impression.
Ideal for: BOUTIQUE RESTAURANTs, wedding planners, luxury fashion brands
FONT PAIRING #4
Subheading: Brandon Grotesque
Heading: Retroscope
Paragraph: Byington
Again we’ve used Brandon Grotesque, which offers clean and modern lines that set a strong foundation for the more retro and playful Retroscope, which brings a vintage flair to headings with its distinctive, nostalgic look.
Byington, with its balanced serif style, provides readability and a touch of tradition in the body text. This pairing works well for brands that want to blend modern aesthetics with a hint of vintage charm, creating a unique and memorable design experience.
Ideal for: Vintage shops, creative freelancers, lifestyle brands
FONT PAIRING #5
Subheading: Trio Grotesk
Heading: Belgiany
Paragraph: Montserrat
Trio Grotesk is one of my favorite fonts that offers a contemporary take on classic grotesque fonts. Its clean and understated style pairs nicely with Belgiany’s elegant, high-contrast serif design for headings.
Montserrat rounds out the trio with its geometric sans-serif style, providing a neutral and highly readable option for paragraphs.
This combination balances modern and classic elements, making it versatile for a range of uses where clarity and elegance are key.
Ideal for: Tech startups, design studios, fashion brands
Termina is a bold, industrial sans-serif that sets a strong tone for subheadings (see it in action), while Kohler’s sophisticated serif design in the headings adds a touch of classic elegance. I love the textured look that it brings, which really makes it stand out among other fonts.
Gibson, a modern sans-serif with a humanist touch, provides excellent readability and a friendly tone for paragraph text.
This pairing creates a visually appealing and highly readable layout that feels both modern and refined, making it suitable for brands looking for a clean yet distinctive style.
Ideal for: Financial services, architecture firms, corporate websites
CONCLUSION
The right font pairing can make your whole site feel more polished and more like you. Whether you went bold and modern or soft and classic, the fonts are often what makes visitors stick around long enough to read what you have to say.
Pick a pairing, try it on your headings and paragraphs, and see how it feels. If you want to push your design a little further, try a blurred glass effect behind your text or browse my favorite CSS snippets for more ideas.
And if you’re looking at your site thinking, “I’d rather just have someone else do this,” that’s what I’m here for. Let’s talk about your website.
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