Fresh and Professional Website Redesign for a Dog Trainer
JANICE Z DOG TRAINING
Janice is a highly respected dog trainer, but her old website wasn’t showing that clearly enough. With a mostly white layout, minimal visual interest, confusing service descriptions, and no clear calls to action, it didn’t reflect the level of professionalism she brought to her work. First impressions matter online just as much as they do in person, and she needed a website that matched the trust and authority she had already built in her business.
Janice needed a site that:
Looked polished and professional
Made her service offerings clear
Built immediate trust with potential clients
Created a warm, welcoming feeling without being overly casual
(If you want to see a deeper dive into the brand strategy behind her new look, check out this post about her branding transformation.
A Brand-New Look and Feel
We started with a fresh foundation: a new logo, color palette, and font pairings. Her new logo pairs serif and sans serif fonts that complement each other perfectly—giving it a look that’s both approachable and commanding.
The eye-catching blue in the logo became the base for her color palette, which uses four shades of blue that work beautifully together. Dark and light blues alternate to create contrast between backgrounds, buttons, and sections, making the site feel cohesive without being flat.
The fonts from her logo carried into the website as well: a classic serif for headings to add a sense of authority, a clean sans serif for body text to keep it easy to read, and a distinctive subheading style that adds visual richness and depth across the page.
Because dog training lends itself to great visuals, we leaned heavily into warm, inviting imagery. Her old site had almost no photos—just lots of text on a blank white background. We brought the website to life by curating adorable dog images, starting with an irresistible hero image of a golden retriever. We even color-matched the dog's harness to her branding for a seamless feel, and the warm sunlight in the photo sets a soothing, inviting tone right from the start.
Clear service offerings were another major focus. On her old site, it was difficult to figure out what she offered, leading potential clients to leave before taking any action. We reorganized her services into four clear categories and laid them out in quadrant-style blocks, making it easy for visitors to quickly find what they need without endless clicking. Along with that, we added a simple three-step process to show just how easy it is to get started with Janice.
The Result
Now, Janice has a website she can be proud of—one that reflects her expertise, builds trust with new clients, and feels as polished and professional as the service she provides. Instead of working against her, her website is now working for her, guiding visitors to take action and making it easy for them to start training their dogs with confidence.
Here’s what Janice had to say about the transformation:
"I never in a million years would have come up with something as beautiful, clear, concise, and user-friendly as my newly redesigned website. My old website had too much info that wasn't clear how I could help people, and way too much information overload for visitors. While I had many visitors to the site it didn't result in business queries. I'm thrilled with the clarify of my service offerings and how it easy it is for clients to get started working with me."
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