Professional and Sleek Squarespace Website for a Woodturner
DR. DON’S WOODTURNING
Dr. Don, a woodturner, was in desperate need of a website to sell his products. He had a website that was not working for him at all, as he had not sold any items. There were several issues going on - the color choice didn't match his brand, it lacked call to action buttons, only part of his inventory was listed, and the text didn’t identify the customer’s problems.
He really needed a complete overhaul for his brand. I started by designing a logo that was eye-catching and incorporated a wood element. His woodworking items are at such a professional level that he really needed a website that matched the quality of his work. I achieved that look by using dark, classy colors which included black and a couple of brown wood-tones. Layering the images with a black overtone also gives the allure of classy and professional.
I then went one step further and elevated his buttons by giving them a wooden look. I simply created an image that was 'scruffed up' a little to make it look like wood, then used CSS to replace the default Squarespace button with the image.
Not everyone is familiar with the word "woodturning". To remedy this problem, I created an auto-type text at the top of the home page that switches between "woodturning" and "woodworking". It not only gets people's attention, but it helps to explain what woodturning is.
His website has not only increased sales from his site, but he's also received several custom orders, increased his brand recognition, and established credibility as a legitimate woodturner.
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Hey, I'm Jessica, a Squarespace designer with over a decade of experience. If you're the kind of person who reads a blog post to figure things out yourself, my hat goes off to you. But there's a difference between fixing one thing and knowing for sure that your whole homepage is working.
Master Your Home Page ($17) breaks down exactly what to include. Get the guide →
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Nicholas Ratush's website underwent a remarkable transformation. He went from having a DIY-ed website with a bland color palette to a new website with a high-end logo and an eye-catching color palette that breathes life into the design. Now, Nicholas has a website he can proudly showcase that acts as a powerful magnet to draw in potential clients.
Nourish ETX needed a website and logo that mirrored the distinctive charm of their business. The website was designed with meticulous attention to detail. Original graphics featuring elegantly designed wine bottles were seamlessly integrated, ensuring an immediate visual allure.
Dr. Don’s website was not working for him at all - the color choice didn't match his brand, it lacked call to action buttons, only part of his inventory was listed, and the text didn’t identify the customer’s problems. I gave him a complete branding makeover - a new website, new logo, and new business cards.
Jessica Miller
With 13+ years of experience, I design custom Squarespace sites that are strategic, intuitive, and built to convert. I specialize in advanced customizations, eCommerce setup, user experience, and strategic site flow.
I love collaborating with clients to bring their ideas to life - without the overwhelm.