User Friendly and Engaging Website for an Israeli Tour Company
TWINS TOURS
Twins Tours is a tour company in Israel that focuses on scheduling tours, selling courses, and promoting weekly webinars. Previously, they had three different websites for each component, which was entirely too confusing for customers. They were losing a lot of people by directing traffic from one website to another. Instead, they needed ONE place for customers to find all of the information about Twins Tours.
They had previously paid a lot of money to a company that promised a good design, but left them high and dry. So, I was eager to take over and deliver a product they were proud of that would increase their brand.
Not only did they need a site that was easier to navigate, they also needed a site that was visually captivating to convert site visitors into customers. During the pandemic, they turned their focus from in-person tours to virtual content (courses, virtual tours, etc), so having a website that made money was of utmost importance.
I started with a professional color palette using two contrasting shades of blue. Blue was chosen since it promotes feelings of confidence, trust, and intelligence. The heading font was carefully chosen to tie into the ancient, historical component of their brand, but still remains eye-catching and professional.
They now have a website that promotes their course, Twins Tours Academy, and includes an easy booking system for virtual tours. We also incorporated a lead magnet and drip campaign to grow their email list and increase their conversion rate.
Their new website has proven to be a success. They're no longer losing customers by sending them out the door and to another website. Their book sales and membership courses have increased, as well as both in-person and virtual tours.
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Hey, I'm Jessica, a Squarespace designer with over a decade of experience. If you're the kind of person who reads a blog post to figure things out yourself, my hat goes off to you. But there's a difference between fixing one thing and knowing for sure that your whole homepage is working.
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Jessica Miller
With 13+ years of experience, I design custom Squarespace sites that are strategic, intuitive, and built to convert. I specialize in advanced customizations, eCommerce setup, user experience, and strategic site flow.
I love collaborating with clients to bring their ideas to life - without the overwhelm.