Elegant and Captivating Squarespace Website for an Astrologer in Sydney
Trine AND KITE
Connie, the founder of Trine and Kite, is an astrologer based in Sydney, Australia who specializes in birth charts, forecasting, and other astrology readings. She is eager to move toward making it her full-time career, but her old website wasn't setting her up for success. She reached out to me to refresh her home page, services, and blog.
THE PROBLEM
The previous Trine and Kite home page was short and lacked the depth needed for visitors to truly connect with Connie’s work. There wasn’t enough information to help readers understand how she could help them—and because of that, they didn’t have a strong reason to stay on the site or take action.
Her services were listed, but clicking on them took people straight to the checkout page. It was asking cold visitors to make a big leap without building trust first. Combined with generic font choices, minimal call-to-action buttons, and not enough visual interest, the old site wasn’t converting visitors into clients.
The Goals
Connie needed a website that would:
Hook visitors right away and encourage them to explore.
Build trust quickly by helping readers get to know her.
Guide visitors naturally toward booking a service.
Reflect her professionalism, warmth, and personal approach to astrology.
THE SOLUTION
The new heading font (Kingred) is eye-catching and pairs beautifully with the paragraph font (Ovo) for a professional yet personal look. The soft pink and blue color palette creates a warm, welcoming feeling that invites people to keep exploring.
Because astrology is often misunderstood as fortune telling, we made it a priority to address this right at the top of the home page—before visitors form the wrong idea. Right after that, we focused on the customer: speaking directly to their pain points and showing them how Connie’s astrology readings can help them move forward with clarity and confidence. Painting a picture of how someone will feel after working with Trine and Kite is a powerful way to help readers envision the transformation they can expect.
Another crucial addition was introducing Connie herself on the home page. When you offer a service like astrology that is deeply personal, people need to feel like they know, like, and trust you before they book. Including a personal section with her photo and story helps build that trust and connection right away, making it much easier for visitors to take the next step toward becoming a client.
We also completely restructured her services section. Instead of a horizontal scroll, we laid out the services vertically and numbered them clearly. Each service now links to a dedicated page with more details, which not only helps readers find what they need but also boosts the site’s SEO.
THE RESULT
The result is a soft, sophisticated website that reflects Connie’s personality and professionalism. Visitors can now get to know her, understand how she can help them, and feel confident reaching out to book a reading.
Here’s what Connie had to say about her new site:
"Jessica offered so many great marketing tips, listened to what I wanted, and personalized it so well. She clearly put herself in my perspective and (most importantly) my clients' perspective to design the strategy of the website.
The new website is so refreshing. It's eye catching, yet subtle and soft, easy to navigate and has a sensible flow of information presented. Exactly what I wanted. I feel more confident, inspired and motivated to work on more offerings now."
Connie now has a beautiful, professional home page that is finally working for her—not against her. Her website is helping her build trust with visitors, grow her client base, and take the next step toward turning Trine and Kite into a thriving full-time business.
Scroll through the home page
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