CANVAS COUNSELING & WELLNESS
Canvas Counseling & Wellness, a counseling and wellness center in Plano, TX, initially approached me to migrate their website from Squarespace 7.0 to 7.1, seeking a fresh update and access to the latest features. Once the migration was complete, they decided to take it a step further and requested a complete design overhaul.
Their previous website was simple, featuring stock images and text on a white background. The new platform offered more flexibility, allowing me to create a truly custom and polished design.
I started by building a cohesive color palette and updating the typography. Their existing brand elements, like the gold logo and paintbrush strokes, provided the foundation.
From there, I introduced complementary shades of blue and refreshed their script font to a more sophisticated version (called Bitte). The curated images aligned with the new palette, evoking feelings of calm and serenity—perfect for a counseling practice.
To elevate their brand even further, I moved the partnership logos from the footer to a more prominent section of the homepage, showcasing their credibility. I also rewrote the hero section to ensure visitors immediately understand who Canvas Counseling & Wellness is and what services they offer.
All of the text was completely revamped to clearly highlight the client’s challenges and explain how Canvas Counseling & Wellness provides solutions.
Given that clients often feel overwhelmed when seeking counseling, I incorporated a three-step process to make it clear and simple how to get started.
The updated design is clean, modern, and approachable, with improved navigation that makes the user experience seamless. Additionally, I conducted a full SEO optimization, boosting their organic traffic and helping them reach more people.
The results? Since launching the new site, their monthly visits have skyrocketed by a whopping 416%. Amazing!
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Hey, I'm Jessica, a Squarespace designer with over a decade of experience. If you're the kind of person who reads a blog post to figure things out yourself, my hat goes off to you. But there's a difference between fixing one thing and knowing for sure that your whole homepage is working.
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